I saw this at my local grocery store (sorry for the crappy picture taken on my smartphone). Yes it’s a mistake but it’s definitely an improvement. In many of the Indian languages a “u” is added affectionally to the name of someone you’re close to. For example Raj becomes Raju. This is not unlike adding “…ito” to a Spanish name such as Juan becoming Juanito.

Asparagu sounds so much cuter than plain old asparagus. In fact, altering many veggie names slightly and adding a u sounds much better.

For example:

Broccoli = Broccu

Carrot = Carru

Cauliflower=Cauliflu (wait that one doesn’t sound good)

Tomato=Tomatu