The term mystery meat only has a negative connotation, evoking perhaps to American readers the sketchy stuff used in certain fast food chain tacos or perhaps school cafeteria meatloaf. I have here though, one positive spin on that term.
One of the classic things to get for New Yorkers on the go are bacon, egg and cheese (B.E.C) sandwiches from the corner bodegas. Oddly one of the local grocery stores has gotten into this game. The Jo, Brian and Joseph’s Key Food sells these sandwiches pre-made next to the rotisserie chickens. Throughout the week the deli’s offerings varied from BE.C to ham, egg and cheese to hamburgers. I don’t know if there was any type of schedule – the only consistency was that at night, the breakfast sandwiches were half price (from $3 to $1.50).
The long named grocer normally has a picture of the sandwich along with the description affixed via sticker. I finally gave in to temptation a few nights ago to pick one up only to find no description or picture. It was simply labeled “deli by count”. It was a mystery sandwich! Perhaps even more intriguing, a mystery meat sandwich? Most likely they simply ran out of labels but somehow this made the food adventure more appealing. If it was intentional, it was a clever marketing ploy. Or perhaps I’m just strange?
Why not market this to the local bars, of which there are 4 within a couple of blocks? Instead of pizza, check out a mystery meat sandwich? You know it’s coming from a grocery store and you know which meats in could be. I would totally check that out. How would you market mystery meat sandwiches? P.S, I got ham, egg and cheese.