My general rule is whether on vacation or just on a food adventure in a different neighborhood, to always pickup a loaf of bread. Good bread is hard to come by.
During a recent visit to Brighton Beach and Sheepshead Bay, Brooklyn I came across the AVS Privilege Bakery. Their Jewish Rye bread made me cry tears of joy. It has the classic rye flavor and a perfect balance of crunchiness, softness and chewiness. White flour is the second ingredient so I assume that brings about the softness. I tried it in several ways including peanut butter and jelly, cold cuts, Amul cheese spread and jam with butter with only good outcomes. It was only $1.99 for a 1 pound loaf.
The bread does not have caraway seeds which was a surprise. In fact, the ingredient list is refreshingly short: rye flour, white flour, sourdough starter, yeast, salt and filtered water. I oftentimes buy breads from the regular grocery store which have 20+ ingredients including high fructose corn syrup etc. It’s also worth pointing out that there is no added sugar. I love this bread and hope they someday get nearby distribution.
They don’t seem to have an updated website as yet, but the address is below:
AVS Priviledge Bakery
2914 Coney Island Ave
Brooklyn, NY 11235